It’s a paradox many new enterprise house owners face.
You’re supposed to begin constructing your e-mail checklist earlier than you launch, however how will you appeal to results in one thing that doesn’t exist, even on-line but?
You’re mainly saying, “Hey, join my factor. I swear, it’s gonna be a factor!”
What if I informed you the shaving model Harry’s gathered 100,000 e-mail addresses earlier than its product was even prepared on the market? I’ll clarify how they did it beneath, however that’s only one case examine of many who show there are a number of methods to do e-mail advertising and marketing with out even an internet site—should you get inventive.
So should you’re questioning the best way to construct an e-mail checklist and not using a web site, beneath I break down 5 ways you may attempt.
1. Host a Giveaway
If you need fast checklist progress, giveaways are a terrific place to begin. They work properly for a couple of causes:
- You’re capable of provide one thing earlier than your product is prepared, and folks love free stuff.
- The deadline-driven nature of giveaways lends a way of urgency to your marketing campaign.
- In case you associate with influencers or different companies, you may skyrocket the virality of a giveaway.
- Even when your personal product isn’t prepared but, you may leverage companions’ merchandise as prizes.
Nonetheless don’t consider these items works? Rafflecopter grew its e-mail checklist from zero to 35,000 utilizing its personal giveaway software program. Journey weblog Who Wants Maps doubled its e-mail checklist in seven days with out spending a dime by partnering with manufacturers to sponsor the giveaway prizes. Our very personal Foundr landed 13,603 e-mail signups in 10 days by holding a contest.
Discovering a Giveaway Prize When You Don’t Have a Product
You’d be shocked what number of companies can be prepared to offer their merchandise as prizes in your giveaway. You simply must ask your self, “What’s in it for them?”
Typically, should you can show to them that your giveaway could have a formidable attain (by sharing your present e-mail checklist dimension or social media following, for instance), you will get sponsors on board.
However should you’re studying this submit, you most likely don’t have an enormous attain but. So one other tactic is to supply to share the e-mail addresses you collect from the giveaway with the sponsoring enterprise. In case you do that, you’ll want to embrace in your giveaway phrases and situations that you’ll be sharing contributors’ info with third events.
Find out how to Host a Giveaway When You Don’t Have a Web site
Even should you don’t have an internet site, you may host a giveaway entry kind utilizing one in all these websites:
They’ll host the giveaway on their platform, offering you with a hyperlink you may share or embed elsewhere.
Filtering Out Folks Who Signed Up Only for the Prizes
The beauty of utilizing giveaways to develop your e-mail checklist is that folks love free stuff. However the dangerous factor about utilizing giveaways to develop your e-mail checklist is that…individuals love free stuff.
Which means you’re most likely going to draw lots of people who solely subscribed as a result of they needed to win the prize. That’s high quality. All meaning is you have to filter out those that aren’t actually all in favour of your small business.
Right here’s how Mariah Coz of Femtrepreneur did it. After she launched her giveaway and gathered new e-mail addresses, she stored the giveaway checklist separate from her essential checklist. As a result of her target market was enterprise house owners all in favour of webinars, the primary e-mail to her new checklist of giveaway subscribers had a robust name to motion to unsubscribe in the event that they weren’t all in favour of getting extra emails about webinars.
After that, those that caught together with her checklist obtained three extra emails that have been a part of the launch sequence selling her on-line course on the best way to use webinars in your small business. You may really obtain her precise post-giveaway e-mail sequence templates right here.
2. Create a Easy ‘Coming Quickly’ Touchdown Web page
Whereas constructing a full web site for your small business takes time, that doesn’t imply you may’t put up a easy touchdown web page now that gathers e-mail addresses earlier than launch.
Keep in mind our buddies at Harry’s? The shaving model launched in March 2013 to a whopping 100,000 e-mail subscribers. Co-founder Jeff Raider breaks down how they did it on the Tim Ferriss weblog.
Briefly, Harry’s created a two-page “microsite” with these components:
- A splash web page that stated “Harry’s is coming” and requested for an e-mail tackle so subscribers could possibly be the primary to know
- A second web page had a referral rewards program. It contained a shareable hyperlink, and the extra individuals they received to subscribe, the larger the prize the entrant earned.
Raider makes no point out of paid promoting for his or her pre-launch microsite, so it sounds just like the pure virality of the referral rewards program made word-of-mouth advertising and marketing their finest pal for this pre-launch section.
So how will you do one thing much like what Harry’s did?
Step 1: Decide a touchdown web page software.
Instruments like Leadpages and Instapage help you rapidly put up a easy one-page web site to seize e-mail addresses with none technical know-how.
Step 2: Decide an e-mail advertising and marketing service.
Some choices embrace:
As a result of it’s free as much as 2,000 subscribers, I like to recommend beginning with MailChimp.
Step 3: Combine your e-mail advertising and marketing service along with your touchdown web page.
Now, you simply have to hyperlink your e-mail advertising and marketing service to your touchdown web page. To determine how to try this, search the helpdesk of your chosen touchdown web page software. Right here’s a information on the best way to hyperlink Leadpages with MailChimp.
Step 3.1 (Elective): Add referral functionality.
To essentially skyrocket your checklist’s progress, you’ll need to construct some virality into your touchdown web page. One strategy to obtain that is to make a referral program the place subscribers are rewarded for referring to different subscribers.
Now, Harry’s did this in a method that requires technical data. In case you’ve received that, you may make the most of their pre-launch marketing campaign web page code on this submit. In case you don’t have a developer that can assist you, there’s a neater method. You should utilize KickoffLabs AnyForm integration so as to add a viral enhance with referral monitoring to Leadpages or Instapage.
Step 4: Share with your pals, household, and enterprise connections.
To present your marketing campaign an preliminary enhance, personally e-mail your family and friends and ask them to share. And if in case you have connections in your trade, e-mail them too. This was a giant a part of the success that Harry skilled. Don’t be shy. You’ve gotta begin someplace.
The Best Technique to Set Up a Fast E-mail Choose-In Touchdown Web page
Now, if the above steps have been a bit an excessive amount of so that you can deal with proper now, there’s a a lot simpler, cheaper, and quicker strategy to arrange an e-mail opt-in touchdown web page: your e-mail advertising and marketing service.
In case you selected MailChimp or Aweber, each really comes with built-in touchdown pages. These received’t be as customizable and received’t be capable to deal with referral packages, however they get the job performed should you simply want a spot to ship individuals to join your e-mail checklist.
Right here’s what it appears like inside MailChimp. You simply go to Lists > Signup kinds:
Then, choose Kind Builder, and also you’ll be capable to customise a signup kind that creates a singular URL so that you can use:
If word-of-mouth advertising and marketing doesn’t do the trick, take into account investing in Fb adverts and different social media websites to drive site visitors to your touchdown web page.
3. Leverage Social Media
There are a couple of key substances you’ll want to begin optimizing your social media profiles to develop your checklist. They’re the identical ones Foundr used on Instagram to realize 30,000 subscribers in 30 days. What are they?
- An optimized profile. We made positive to incorporate a hyperlink to our lead magnet in our bio.
- A killer lead magnet. We put collectively an enormous 58-page e book filled with ideas that can assist you dominate Instagram.
- Calls to motion within the captions. Not all of our Instagram posts have been promotional, however the ones that have been included a name to motion telling followers to say their free ebooks within the hyperlink in our bio.
- An superior touchdown web page. We stored it easy in order that there weren’t any distractions stopping individuals from signing up for his or her free e book.
Now, that’s only for Instagram. The identical primary steps will be utilized to any social media platform, whether or not that’s YouTube, Twitter, and even Pinterest.
Find out how to Use Pinterest to Skyrocket Your Listing
One other social community I’d encourage you to attempt for checklist constructing is Pinterest. In case you nonetheless assume Pinterest is only a repository of fairly photos for foodies and soon-to-be brides, assume once more.
On-line marketer Melyssa Griffin used Pinterest to develop her e-mail checklist to 40,000 subscribers in a yr. Listed below are some primary methods you need to use to show your Pinterest account into an email-list-building machine.
Step 1: Convert to a enterprise account.
By changing to a enterprise account, you’ll have entry to analytics and the flexibility to advertise pins (aka, run adverts).
Step 2: Place goal key phrases in your title and bio.
Pinterest is a search engine, similar to Google or YouTube, and sure, key phrases rely! Place a couple of goal key phrases in your bio to assist potential prospects discover you.
Discover how Melyssa Griffin contains key phrases like “entrepreneur” and “running a blog ideas.”
Step 3: Create boards that characteristic goal key phrases within the board title and description.
Once more, Pinterest website positioning is essential. In contrast to Google, to date it doesn’t appear that Pinterest penalizes for key phrase stuffing, so be happy to place a number of goal key phrases in your board title and outline.
Step 4: Be a part of related group boards that your target market would observe.
A good way to broaden your attain is to hitch group boards. Yow will discover group boards by utilizing the search bar to sort a key phrase plus the phrase “group board.” Subsequent, click on the drop-down on the best facet of the search bar and choose “Boards.”
Click on a board, and should you see a number of profile pictures on the prime proper subsequent to the board title, that’s a bunch board. Within the description, the board proprietor will inform you the best way to be a part of. Normally, you should e-mail them, like this one:
Step 5: Create a vertical graphic that may hyperlink to your opt-in touchdown web page.
I like to make use of Canva, which has a free choice, to create pin pictures. Create a vertical picture in your pin. Then, hyperlink that pin to your touchdown web page. Don’t neglect so as to add related key phrases to the pin’s description.
Step 6: Pin it to related group boards to broaden your attain.
When you’ve pinned it to your personal boards, pin it to related group boards. This expands your attain as a result of whenever you pin to group boards, that pin exhibits up for the individuals who observe these group boards.
Due to Pinterest’s search engine-like qualities, your one pin can have a protracted shelf life, as individuals hold looking, discovering, and pinning. It helps, although, to repeatedly repin to your personal boards and group boards. To automate this, you need to use BoardBooster or Tailwind.
4. Visitor Submit on Widespread Blogs
Visitor posting will be an effective way to get in entrance of an enormous viewers should you goal the best blogs. And since you nearly at all times can embrace at the least one in all your personal hyperlinks both within the submit or in your visitor writer bio (or each!), you may leverage visitor posting to develop your checklist. Gregory Ciotti used visitor running a blog to assist develop Assist Scout’s e-mail checklist to greater than 36,000 subscribers.
The place to Discover Visitor Posting Alternatives
- Your favourite blogs. If there’s an trade weblog you observe, it could possibly be a terrific place to begin. You’re already aware of their content material, so that you’ll know the way finest to craft a pitch for them.
- Google. Strive looking “ visitor posts,” “ write for us,” or “ submissions.”
- Take note of the place you see visitor posts on fashionable blogs. Even when a weblog doesn’t put out an open name for submissions, you’ll discover many blogs publish posts that clearly state they’re from visitor authors.
- Go along with what your goal buyer reads. Total, you’ll need to be sure to focus on a weblog that has an viewers of your goal prospects. Perform a little research and discover out if these blogs settle for visitor posts. Now, some blogs will clearly state that they don’t settle for visitor posts. If that’s the case, don’t pitch them. But when there’s no point out of visitor posting in any respect, it doesn’t harm to achieve out to them anyway along with your pitch.
Find out how to Pitch a Visitor Submit
The largest hurdle to beat is that each weblog will get dozens of spammy visitor submit pitches every week. Weblog house owners know that visitor posting is a well-liked method for companies to advertise their merchandise. And that’s high quality, however the important thing right here is to ensure the weblog submit you’re pitching presents true worth to the weblog’s readers and isn’t only a promotional piece in your upcoming launch.
In your pitch, you’ll want to:
- Observe any submission tips. If the weblog has clear tips for visitor authors, make certain you observe these.
- Get the individual’s title and weblog title proper. You need to be sure they know you didn’t simply copy and paste a generic template.
- Embrace one or two sentences about your self and your small business.
- Embrace a working title for the weblog submit and a bullet-point define.
When you’ve written your visitor submit, you’ll want to embrace the hyperlink to your e-mail opt-in, both in your bio, within the physique of the submit, or in each locations if the weblog editor permits it.
5. Publish on Medium
Medium is like one giant publication that homes a number of smaller publications. Via its distinctive discovery options, it helps customers curate an assortment of tales catered to their pursuits. Customers even get personalized e-mail roundups of the newest reads they may like. That is nice information for you as a result of it means you may entry an enormous variety of focused readers—without spending a dime.
Garin Etcheberry managed to get 160 e-mail subscribers in just some days because of Medium. He wrote an article about how he landed dream jobs by freely giving his finest concepts. It made Medium’s High 20 Most Beneficial Articles of the Day checklist, garnering greater than 10,000 views inside a few days. Let’s break down how he arrange his Medium submit for fulfillment:
- His Medium submit’s title and content material have been intriguing.
- The content material was tailor-made to his ultimate viewers.
- He added it to a Medium publication.
- He talked about massive names (reminiscent of James Altucher) and tweeted the article to them.
- He included calls to motion and lead magnets to get readers to subscribe.
Find out how to Create a Medium Account
1.Go to Medium.
You may create a free account along with your Google or Fb account.
2. Customise your pursuits.
Decide matters associated to your small business and target market so Medium can advocate tales and publications for you.
3. Optimize your profile.
You should definitely add a headshot, a brief bio, and a hyperlink to your e-mail opt-in kind. Actually, you may add greater than only one hyperlink to your bio. Take a look at how Stephen Cognetta does it:
Find out how to Optimize Your Posts on Medium
- Request to hitch publications. Publications are like magazines; they’ve a number of contributors and sometimes settle for submissions. The benefit to submitting your piece to a publication is that it could broaden your article’s attain to a bigger viewers.To search out related publications, simply click on in your profile picture within the higher proper nook and choose Publications. These are publications Medium has curated for you primarily based in your pursuits:
- You may as well use a software like Smedian to seek out publications and request to contribute to them.
- Add related tags. Very like hashtags on Instagram, tags on Medium assist customers discover related content material to learn. You may add as much as 5 tags to every of your articles, so make them rely!
- On the backside of every submit, embrace a name to motion and a hyperlink to your lead magnet or e-mail opt-in.
Booming E-mail Listing, Pre-Launch, No Web site Wanted
See? Even should you don’t have a weblog and even should you haven’t launched something but, you may nonetheless develop your e-mail checklist. To recap, listed below are the most effective methods to construct an e-mail checklist and not using a web site:
- Host a giveaway.
- Create a easy touchdown web page.
- Leverage your social media accounts.
- Visitor submit on fashionable blogs.
- Publish on Medium.
Observe the following tips and as an alternative of launching to crickets, you’ll come storming out of the gates with a ton of potential prospects keen to listen to about what you must provide.
What different inventive concepts have you ever used to construct your checklist?