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Gabi Lewis, Co-Founder, The Magic Spoon
On this yummy episode, Gabi Lewis, Co-Founding father of The Magic Spoon, sits down with Nathan Chan to debate his journey from founding the revolutionary EXO protein snack created from crickets, to dominating the $40billion a yr cereal trade.
Hear in as Lewis reveals how he managed to get Tim Ferris and Nas as angel-investors onboard for EXO snacks, his journey into the aggressive world of cereal, and the way Magic Spoon continues to remain forward of the competitors.
On this deep-dive interview, you’ll discover out why Lewis swears by businesses, the alternatives in influencer advertising and marketing, and why product-fit is an absolute important for any founder.
Lewis’ unimaginable journey from crickets to cereal is a not-to-be-missed lesson in entrepreneurship and the significance of claiming “no”.
Key Takeaways
- How Lewis began Exo Protein, promoting cricket protein bars
- Recognizing the paleo meals development and concentrating on that market
- How Lewis obtained angel buyers similar to Tim Ferris and Nas
- His resolution to promote the corporate and launch Magic Spoon cereal
- Why Magic Spoon is a direct-to-consumer product and some great benefits of ecommerce
- The profitable launch of Magic Spoon and the ability of influencers
- Why product-market match is an important facet of launching a enterprise
- How Magic Spoon was affected by Covid and the evolution of hiring and scaling
- The choice to not promote Magic Spoon on Amazon, and the ability of customer-brand loyalty
- Why Lewis believes {that a} high-quality product is an important facet of any enterprise
- Lewis’ recommendation to others that as a founder, you must by no means be distracted, and why your job is to say “no”
Extra Hyperlinks, Notes, References
https://magicspoon.com/
https://www.instagram.com/magicspooncereal/
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