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Adam Hendle, Founder, Ballsy
Adam Hendle’s firm, Ballsy, is eye-catching and humorous, that are a number of the most defining traits of the model.
However that doesn’t imply he doesn’t take his enterprise severely. Quite the opposite, Hendle is obsessive about producing the best high quality merchandise and discovering inventive methods to take his firm to the subsequent degree. That is precisely how he introduced in over $10 million in gross sales in simply two years. And now, through the Covid-19 pandemic, he’s nonetheless discovering alternatives to develop.
On this podcast episode, Hendle discusses his distinctive method to every part from group engagement to buyer acquisition. He additionally opens up about his most difficult moments in enterprise and explains how he finds alternatives in sudden instances and locations (reminiscent of throughout a pandemic). This can be a dialog you don’t need to miss!
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Key Takeaways
- What’s modified with Ballsy for the reason that final time we talked to Hendle
- An summary of Ballsy’s progress from a gross sales, advertising and marketing, and staff perspective
- How Covid-19 gave Hendle’s model a possibility for progress
- The method Hendle took to lean into buyer demand for subscriptions and stocking up on merchandise
- How Ballsy stays engaged with its group in enjoyable and artistic methods
- A deep dive into considered one of Ballsy’s most original buyer acquisition channels: podcast commercials
- Why it’s necessary to check your assumptions
- Perception into a number of the greatest enterprise obstacles Hendle has needed to face
- Why Hendle has Ballsy’s influencers on a month-to-month retainer
- The rationale why product high quality is paramount to the Ballsy model
Key Assets From Our Interview With Adam Hendle
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